EN CHILE AUN ES INSIPIENTE EL MARKETING JURÍDICO(MARJURIDICO.BLOGSPOT.COM)

FROM LEGAL BLOG WATCH 

EVEN MARKETING CAN BE OUTSOURCED

 

Practiquemos un poco de Inglés  que en este mundo globalizado es muy importante, a propósito de la ley de outsourcing que se ve hoy en Chile  :

 

Is law firm marketing guru Larry Bodine in danger of losing his day job?  Probably not, though other marketers may be at risk, as Larry warns in this post,  Offshoring Threatens Marketing Jobs.  Larry reports on his recent discovery that law firms are sending not just word processing and research work to India and other countries; they are sending marketing projects there as well. Larry summarizes a recent talk by Erica Tamblyn at Milbank Tweed who recounted:

 

"How the firm managing partner had an idea for an advertisement, and the firm turned to their offshoring company, Office Tiger, to have the ad created. The following day they had 6 prototypes, created with computers and stock photography. 'Some varied in style and font,' she said. 'Some were very different. We selected one that was terrific.'"

 

Not all marketing jobs are at risk, of course, but Larry lists those that he perceives are vulnerable to offshoring:

 

    * Advertising

    * Desktop Publishing

    * Web site design and coding

    * Graphics creation and photo retouching

    * Brochure creation

    * Writing

    * Invitations to events

    * Market research

    * Competitive Intelligence

    * PowerPoint templates and charts

 

Larry summarizes:

 

"The lesson is clear: if the marketing work you do can be done by someone else with a computer -- your job is at risk.  It's not good enough to say that what you do requires creativity.  That's no safety net.  There are English-speaking creative people with MBAs who will be thrilled to do your job for a fraction of your salary.  If there is no reason for you to be at your office in person, there's no reason your job can't be sent overseas to be done by cheap foreign labor.

 

Looks like alot of marketers are going to have to get even more creative to hold onto their accounts and give law firms and other large institutions reasons to hire locally rather than go overseas.

 

Posted by Carolyn Elefant , from legal blog watch, sincerely yours Rodrigo González Fernández, consultajuridica.blogspot.com